To put it simply, we love finding out what makes people tick.

Sandra and Kylie, the founders of Regional Insights Australia (RIA) share a passion for helping businesses utilise customer and market intelligence to drive improvements and growth. With their combined passion, Regional Insights Australia was established as a market research agency to support businesses, primarily in regional areas, to obtain greater insight into consumer needs, perceptions, expectations and trends for the future.

How we can help you?

  • understand your customers
  • customer segmentation
  • usage attitudes and needs assessments
  • customer satisfaction
  • define your customer experience
  • identify business improvement opportunities
  • customer journey mapping
  • customer profitability analysis
  • market assessment and sizing
  • product development
  • new market identification
  • product/service testing
  • brand health assessment
  • marketing and customer metrics
  • data audits
  • data collection & management strategies
  • customer relationship
  • management strategies

Our Sevices

Regional Insights Australia can support businesses through the provision of the following services:

  • primary market research (qualitative and quantitative)
  • population statistics and future projections
  • demographic and consumer trends
  • customer analytics – utilising customer data to gain greater insight into consumer behaviour
  • development of customer management strategies and action plans to help businesses
  • acquire new customers, retain existing, and nurture and grow the value of relationships
  • data management strategies and business process improvement


Primary market research allows you to see your business through your customers’ eyes. Depending on your research needs, RIA conducts qualitative and quantitative research to ensure you have an honest view of perceptions and expectations from the customer viewpoint.

In addition, our team excels in drawing insights from secondary research; our comprehensive reviews of secondary market and customer intelligence help ensure any primary research we undertake is both focused and cost effective.


Your existing customers are normally those people who know you best and can be your guiding light. Many businesses today collect a lot of data – more than ever before – but find it a challenge to know how to use it effectively. At RIA, we work with you to access, consolidate and draw insights from your existing customer data to help grow your business.


Our overall aim is to help businesses proactively and profitably manage their customer relationships. We use customer analytics and market research to help you acquire more customers, retain your existing customers, and nurture and grow the value of those relationships through relevant up-sell and cross-selling strategies.

Our expertise in business process improvement and change management ensure these strategies are embedded in your operations to deliver meaningful and measurable results.

Experience (CX)

Customer perception of their experience with your business is your reality. Customer experience is more than a single service point; it is the look, feel, sound and service of your business. At RIA, we can help improve your customers’ experience by mapping your customer touchpoints, understanding the current experience, and identifying improvement opportunities that aim to build customer loyalty and turn your customers into advocates for your business.

Product & Market

Do you have a new product or service idea but not sure if it will fly? We can help you assess and further develop your idea through data analysis, market research and customer insights.

Wanting to grow your current market? RIA can work with you to identify new customer segments, strategic product opportunities or new markets using market research and data analysis.

Data Audits

We love data! We can assess the quality of your existing customer data and help you develop strategies to clean your data, or collect new relevant information from your customers that will help you understand who they are and tailor your services to grow your business.


Reports to download will be available soon.

Need something more targeted?
Contact us as we have a range of reports available.


Meet the team that asks the questions you need answered. Our strength lies in the combined skills and talents of every individual at Regional Insights Australia.


Founder and Director

Sandra Hollins

Founder and Director

Sandra loves making sense of data! Throughout her 25+ year career, Sandra’s expertise lies in utilising customer and market intelligence to develop corporate and marketing strategies, develop new products and services, drive customer-centric business processes, improve customer experience and help businesses maximise the value of their data.

After many years working in large corporate organisations covering a broad range of industries, Sandra started RIA to help regional businesses access the insights and intelligence they need to stay competitive and ensure a sustainable future.


Founder and Director

Kylie Jones

Founder and Director

Kylie loves uncovering insights from research!

Kylie brings to the team a mix of skills in marketing strategy, communications, market analysis and assessments, and both qualitative and quantitative research projects built over 25 years’ experience across non-profit, education, government and consultancy.

Kylie’s reason for starting RIA was to ensure that regional voices get a say when it comes to important issues.



Shari Armanno


Shari loves to find out what makes people tick!

Shari loves to solve problems by asking the right questions to understand peoples’ needs and expectations. After eight years in customer service roles, in her own business and in financial services, Shari embarked on her dream to study Psychology.

Shari has lived and worked on the Mid North Coast for over 15 years and brings a strong understanding of this region to the RIA team.

Shari joins RIA with a passion for research and help regional businesses push the boundaries of their customer knowledge to ensure a greater connection with their customers.

We are always on the lookout for people from all walks of life.

If you would like to assist us with research then please click on the ‘register now’ button below and fill in your details.

We currently have research surveys open on:

  • Medical Services
  • Aged Care
  • Media Consumption

Some of our surveys provide respondents with the chance to win cash and vouchers for participating.

Register Now


Like answers to some questions?

Our team thrives on your business problems, so we love nothing more than the challenge to find solutions through research. Contact us today and let’s get started.

Sandra 0411 014 095
Kylie 0418 595 433

Thank You.

We will be in contact with you.


Regional Insights Australia is a registered Australian Business (ABN 80483879124)

This website is owned, operated and maintained by Regional Insights Australia (‘Regional Insights Australia’, ‘RIA’, ‘our’, ‘we’ or ‘us’).

These Terms and Conditions apply to your use of the website at (Site).

Please read these Terms and Conditions and our Privacy Policy available at carefully before accessing or using the information and services available through the Site.

By accessing the information and services available through the Site you agree to be bound by these Terms and Conditions and our Privacy Policy available at on this site

1    Introduction
1.1    These terms and conditions shall govern your use of our website.
1.2    By using our website, you accept these terms and conditions in full; accordingly, if you disagree with these terms and conditions or any part of these terms and conditions, you must not use our website.
1.3    You must be at least 18 years of age to use our website; by using our website or agreeing to these terms and conditions, you warrant and represent to us that you are at least 18 years of age.
1.4    Our website uses cookies; by using our website or agreeing to these terms and conditions, you consent to our use of cookies in accordance with the terms of our Privacy Policy.

2   Intellectual property and copyright
2.1    Copyright (c) 2018.
2.2    Subject to the express provisions of these terms and conditions:
(a)    we, together with our licensors, own and control all the copyright and other intellectual property rights in our website and the material on our website; and
(b)    all the copyright and other intellectual property rights in our website and the material on our website are reserved.
2.3    Only for non-commercial personal or educational use, you may:
(a)    view pages from our website in a web browser;
(b)    download pages from our website for caching in a web browser;
(c)    print pages from our website;
(d)    stream audio and video files from our website
2.4    Except as expressly permitted by these terms and conditions, you must not edit or otherwise modify any material on our website.
2.5  The status of Regional Insights Australia (and that of any identified contributors) as the authors of any Content must always be acknowledged.
2.6  We reserve the right to restrict access to areas of our website, or indeed our whole website, at our discretion; you must not circumvent or bypass, or attempt to circumvent or bypass, any access restriction measures on our website.
2.7  For the avoidance of doubt, Regional Insights Australia’s logo and name are the property of Regional Insights Australia and/or its related bodies corporate and may not be used as part of your business or in connection with any goods and services without the prior written consent of Regional Insights Australia.

You are welcome to link to this Site, provided that in doing so you do not breach these Terms and Conditions, use any trade marks without permission, or link to this Site from a Site or in a manner which disparages the reputation of Regional Insights Australia.

3   Acceptable use
3.1    You must not:
(a)    use our website in any way or take any action that causes, or may cause, damage to the website or impairment of the performance, availability or accessibility of the website;
(b)    use our website in any way that is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity;
(c)    use our website to copy, store, host, transmit, send, use, publish or distribute any material which consists of (or is linked to) any spyware, computer virus, Trojan horse, worm, keystroke logger, rootkit or other malicious computer software;
(d)    conduct any systematic or automated data collection activities (including without limitation scraping, data mining, data extraction and data harvesting) on or in relation to our website without our express written consent;
(e)    access or otherwise interact with our website using any robot, spider or other automated means;
(f)    use data collected from our website for any direct marketing activity (including without limitation email marketing, SMS marketing, telemarketing and direct mailing).
3.2    You must not use data collected from our website to contact individuals, companies or other persons or entities.
3.3    You must ensure that all the information you supply to us through our website, or in relation to our website, is true, accurate, current, complete and non-misleading

4   Limited warranties
We do not warrant or represent:
(a)    the completeness or accuracy of the information published on our website;
(b)    that the material on the website is up to date; or
(c)    that the website or any service on the website will remain available.

5   Accessibility
5.1  We reserve the right to discontinue or alter any or all of our website services, and to stop publishing our website, at any time in our sole discretion without notice or explanation; and save to the extent expressly provided otherwise in these terms and conditions, you will not be entitled to any compensation or other payment upon the discontinuance or alteration of any website services, or if we stop publishing the website.
5.2  To the maximum extent permitted by applicable law and subject to Section 11.1, we exclude all representations and warranties relating to the subject matter of these terms and conditions, our website and the use of our website.

6   Limitations and exclusions of liability
Nothing in these terms and conditions will:
(a)    limit or exclude any liability for death or personal injury resulting from negligence;
(b)    limit or exclude any liability for fraud or fraudulent misrepresentation;
(c)    limit any liabilities in any way that is not permitted under applicable law; or
(d)    exclude any liabilities that may not be excluded under applicable law.

7   Breaches of these terms and conditions
7.1  Without prejudice to our other rights under these terms and conditions, if you breach these terms and conditions in any way, or if we reasonably suspect that you have breached these terms and conditions in any way, we may:
(a)    send you one or more formal warnings;
(b)    temporarily suspend your access to our website;
(c)    permanently prohibit you from accessing our website;
(d)    block computers using your IP address from accessing our website;
(e)    contact any or all of your internet service providers and request that they block your access to our website;
(f)    commence legal action against you, whether for breach of contract or otherwise; and/or
7.2  Where we suspend or prohibit or block your access to our website or a part of our website, you must not take any action to circumvent such suspension or prohibition or blocking[ (including without limitation [creating and/or using a different account])].

8    Variation
8.1  We may revise these terms and conditions from time to time.
8.2  The revised terms and conditions shall apply to the use of our website from the date of publication of the revised terms and conditions on the website, and you hereby waive any right you may otherwise have to be notified of, or to consent to, revisions of these terms and conditions.

9   Severability
9.1  If a provision of these terms and conditions is determined by any court or other competent authority to be unlawful and/or unenforceable, the other provisions will continue in effect.
9.2  If any unlawful and/or unenforceable provision of these terms and conditions would be lawful or enforceable if part of it were deleted, that part will be deemed to be deleted, and the rest of the provision will continue in effect.

10   Third party rights
10.1  A contract under these terms and conditions is for our benefit and your benefit, and is not intended to benefit or be enforceable by any third party.
10.2  The exercise of the parties’ rights under a contract under these terms and conditions is not subject to the consent of any third party.

11   Law and jurisdiction
These terms and conditions shall be governed by and construed in accordance with the laws of Australia and shall be subject to the exclusive jurisdiction of the courts of Australia. We retain the right to bring proceedings against you for breach of these terms and conditions on any relevant country.

Your Concerns:
If you have any concerns about material which appears the website, please contact us at:

Privacy Policy

Regional Insights Australia (ABN 80483879124) is committed to protecting an individual’s privacy. We comply with the Code of Professional Behaviour of the Market and Social Research Society of Australia ( and the Australian Privacy Principles which govern the way organisations collect, use, protect and disclose personal information.

What is personal information?

The Privacy Act defines personal information as “information or an opinion, whether true or not, and whether recorded in a material form or not, about an identified individual or an individual who is reasonably identifiable.”

Examples of personal information include:

What personal information does Regional Insights Australia collect?

Regional Insights Australia collects personal information for market and social research purposes only. All research responses are de-identified unless prior consent has been obtained from the individual.

At times we will obtain personal information about people from publicly available sources such as the telephone directory or we are provided information from our clients. We utilise data from third parties or clients on the basis that it has been collected in accordance with the Australian Privacy Principles. This information is used only for research and analytical purposes.

Participation in market research is voluntary and we respect the rights of individuals to withhold information and to withdraw from the research at any point in time.

What information does Regional Insights Australia hold?

Client supplied data will be deleted within six months of completion of the project.

Information collected as part of market research is anonymous unless consent has been obtained from the individual prior to the start of any research project.

Where information is not anonymous at the point of collection, the individual will be informed of how the information will be used prior to commencing the survey; and they will have the opportunity to ‘opt out’ at any point during the survey. On completion of the project, the responses will be de-identified within three months of the project end date.

For individuals who have provided explicit approval (opt in) to be part of Regional Insights Australia research panel we will securely store and maintain the following information:

How does Regional Insights Australia use personal information?

Personal information is only used for research and analytical purposes.

Personal information stored on members of our research panel will be used to contact individuals to invite participation in telephone, online or face to face research. All participation is voluntary and individuals on the panel can opt out at any time.

Disclosure of personal information

We will only use and disclose your personal information for the purpose of conducting our research and in accordance with this Privacy Policy. We will not disclose your personal information for the purpose of advertising, promotions, direct marketing or sales related activities.

How can I access or delete my personal information?

As set out in the Australian Privacy Principles, you may request access to, or deletion of any personal information held by Regional Insights Australia. Please email your request to

Enquiries and complaints

If you have any questions about this privacy policy or concerns regarding how we manage your personal information, please do not hesitate to contact us.

Regional Insights Australia

ABN: 80483879124